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Once you have known the various types of objectives, now it is time to define the budget of your objective and the cost per acquisition of each of the actions that you want Google users to perform in your ads. Define a budget and target CPA Now, let's talk about money. Unlike other platforms, Google Adwords budgets are projected per day, and not per month or the time in which the campaign will remain active.

This can be convenient, since in this way we tell Google Adwords how much we are willing to pay daily for our ads to be displayed and, thereby, produce a conversion. In short, a conversion is the action we expect from users; This can be anything from a Buy Bulk SMS Service click to making a purchase or filling out a form. Google Adwords charges according to the actions carried out by the user in your ad, which is defined as Cost Per Acquisition, the famous CPA.

The CPA can be done in two ways; automatically using Google algorithms as a basis, or manually, adding a cost limit. I want my ad to be relevant in Google Adwords, how do I do it? One of the main problems that firsttime Google Adwords users encounter is that their ads do not have the relevance they expect, that is, they do not appear as often as they imagine.