Positioning because they allow

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However nothing stops you from learning something about it. In today's article we will introduce you to an extremely important element of  which is website optimization. What is website optimization? The word "optimization" itself appears in many topics related to website positioning. This term means organizing certain activities and processes that are aimed at eliminating errors and achieving the highest possible efficiency with the least amount of work. We can therefore say that optimizing a website means making changes to its functioning so that it works better for a higher position in the search engine.
  
Thanks to properly performed optimization work search engine algorithms will better understand and evaluate the website. Its ranking in search results is influenced by specific factors which are called Google ranking factors. We divide them into off-site (concerning activities outside the website) and photo retouching on-site (within the website). At the moment we are focusing on the latter i.e. on-site. Let's go to the source i.e. the website's HTML code The HTML code of a website is optimized so that search engine algorithms have no trouble navigating it and reaching all its content. It should contain HTML headers (e.g. each URL should have its own H ) and meta tags which from the point of view of Google robots contain important data about the website.



It is also important to refine the URL addresses - both the home page and all subpages. They should contain as few punctuation marks as possible but may include the keyword for which you want to position the page. In addition you should take care of the robots.txt file whose task is to show Google robots which subpages they can access and which ones they are not allowed to access. If you change your domain address you need to optimize your redirects because Google will not go through more than five redirects. A general rule is that the website's HTML code should not be too large. Let's go back to the headings for a moment - H -H are crucial for Google robots to navigate through the website's content and understand what is described in it.