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Differences between SEO promotion in Google and Yandex Roman Email List Gvaramadze The content of the article Behavioral factors Separation of commercial and information demand Core Web Vitals, EEAT and YMYL Reference factors Uniqueness of content Commercial factors Can optimization in Google interfere with the development of a resource in Yandex and vice versa? Each search engine has priority ranking factors that influence the site's position in the search results. For example, Yandex places great importance on behavioral metrics, while Google pays attention to the updating and usefulness of content, as well as a good link profile. Roman Gvaramadze shared his opinion on how SEO promotion in Google and Yandex differs, examined the main ranking factors and their importance for search engines.

       

Behavioral factors In simple words - activity on the site: high click-through rate in search results and percentage of conversions, etc. We divide behavioral factors into: External, influencing the user to visit our website. Our main goal is to increase CTR. Internal, helping him to linger and perform the target action. Yandex attaches great importance to behavioral indicators. The main disadvantage is that optimizers often try to inflate this indicator using gray and black methods, manipulating the search results. For Google, behavioral factors are not as important as a positive user experience, quality and usefulness of content, naturalness and quality of links. Therefore, it is more difficult to deceive him.