At the same time due to the platforms price only mechanism most products tend to be lowpriced and sellers premium space is compressed making it difficult to Support brand building. Li Huan has personal experience with this. When she was shopping for a rice cooker on Temu she couldnt find a brand she was familiar with. In the end she bought a whitebrand cooker from China for a bargain. Amazon is different. Compared with Temus planned economy it is more like a free market. Sellers operate and compete independently. The platform can accommodate different development demands including traffic type and brand type.
Cindy Tai Global Vice President of Amazon and Executive President of Am Job Seekers Phone Numbers List azon Global Store Asia Pacific strengthened its abovementioned positioning in an interview We have been thinking about launching different models based on different sellers backgrounds and capabilities to help sellers build internal capabilities. Crossborder ecommerce What sellers bring is autonomy and we hope that sellers will have longtermism and establish a longerterm and more resilient model. Sellers feel this most deeply. an Amazon product can last for a long time. He is still living on the product from two years ago but Temus product life cycle is very short.
It was very popular last month but there will be no orders next month. It may be because other sellers have listed products with lower prices. However compared to Amazons steady growth Temus rapid growth is also very attractive to sellers. Liu Shi a Chinese seller who has been working on Amazon for many years believes that the fully managed model represented by Temu will probably give birth to a group of differentiated winners. This group of winners has completely different routines and gameplay from the original big sellers on Amazon especially brand sellers. He analyzed that because it is often difficult for brand sellers to give up a series of inertial pursuits such as profits pricing brand image personal preferences etc. to go to the Allin fully managed model and to be willing to fight at low prices.
發表於 2024-3-10 13:29:01
