What is Content Marketing

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Most of the time, this network of links is not well valued by the search engine, since it moves away from conventional practices of acquiring links naturally. Internal link Another type of link that can be found on a page. Unlike external links, internal links are those that aim to guide the user to other pages within their own domain. long tail Long tail keywords are content marketing gold. Unlike head tails, these keywords have a much more specific objective and, therefore, the possibility of converting users is much greater. Despite their low search volume, long tails usually have a smaller number of competitors. Example: "What is Content Marketing". LSI—Latent Semantic Indexing LSI means that search engines index keywords according to their semantic usage .

Although they do not identify that a content has a specific keyword, the search Loan Phone Number List engine can identify what the main term of a content is, based on all the other keywords used in it. M Meta Description The meta description is the description that each page has. It is one of those responsible for improving the CTR of the pages in the search engine. It is only displayed in the SERP and is intended to explain to the user what the purpose of a piece of content is. Meta Tags They are part of the content of an HTML page , which aims to guide the search engine crawler to find the titles, content and keywords of a page. Search Engine ADVERTISEMENT As their name says, they are tools created with the aim of helping users perform searches to solve their problems.



Currently, there are a multitude of search engines for the most varied purposes: Google, iTunes, Youtube , Google Play, etc. N NoIndex A command used within the HTML of a page that defines whether or not it will be indexed by the search engine. NoIndex is a code that tells Google robots whether or not to crawl a particular page. NoFollow An attribute used in external links that determines that a link does not transfer authority to the destination domain. EITHER Off Page SEO Optimizations made with an external approach. Off page techniques aim to increase the relevance of a domain.