If you don't acquire and retain

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So as a leader, how do you build and maintain an organization that not only emphasizes customer service but fosters a customer-oriented outlook at every possible moment? By building customer-centricity into the DNA of your business. Download Now: Free Customer Success Playbooks What is Customer-Centric? Customer-centricity is a business framework that fosters a positive customer experience at every stage of the customer journey. The goal of a customer-centric business is to build customer loyalty and advocacy. Anytime a customer-centric business makes a decision, it deeply considers the effect the outcome will have on its customers.

Customer Centricity; HubSpot FlyWheel Building a customer-centric organization in today's Phone Number List digital world is increasingly complicated. While new technologies have allowed companies to roll out changes quickly, there's now an expectation from customers for greater attention. Why Customer Centricity Is Important There's a whole host of reasons that motivate entrepreneurs to create new enterprises — passion, money, fame, glory, independence. But regardless of the motivation behind the establishment of a company, there's one tenant that's common to all enterprises:  customers, you won't survive. And from this simple statement, you can understand the importance of a customer-centric approach to business.



An organization that forgets about customers is destined to fail. They'll build the wrong products, invest in the wrong resources, and lose goodwill with customers. A customer-centric brand proves quite the opposite case. Every team member listens to customers and is aligned on that goal. In turn, the company builds products that meet customer needs, anticipates customer wants, and they provide a level of service that keeps customers coming through the door and advocating for the brand. So, how do you keep up with this modern workplace challenge? Create a customer-centric culture.