An requirements of customers to whom

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Corporate and environmental sustainability and their consumption choices. The value of the product, in practice, cannot remain only with the shareholders, but must involve anyone who contributes to reproducing it, that is, all stakeholders. According to the Weber Shandwick survey , environmental responsibility is indicated by 52% of managers globally as a value that impacts corporate brand reputation.
  
New call-to-action The key benefits for companies with a strong reputation and solid brand management If we act actively on brand management, focusing and investing more and more on reputation, numerous strategic Job Function Email List business advantages emerge for companies. On the podium, the managers interviewed in the survey placed 3 key advantages of the company reputation , on which to build effective brand management.



Gold medal for customer loyalty , silver for competitive advantage , finally bronze for the best relationship with customers and suppliers. Then followed in the same ranking are the ability to attract high-level talent and the retention of the talent themselves, the openness to new market opportunities , the high capitalization of the company , the ability to react to crises and minimize risks. , greater support from political and regulatory authorities.