Therefore you need to help customers think

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The more customers shop emotionally the more they abandon their carts And this is regardless of the category of purchases beauty and cosmetics electronics food products clothing and footwear The difference is at least twofold Abandoned cart study and calmly plan their purchase for example through expert content Then when they enter the store they will have all the information they need they will not have to look for it so we will eliminate at least one of the opportunities that cause cart abandonment


Lets move on General promotions percent discount for the entire assortment work better in offline stores because entering the store browsing the goods and then abandoning the cart costs customers more time than the same activities in an online store Cell Phone Number List Therefore create precise promotions online eg percent discount for mens sunglasses Next step There are two approaches to optimization reach first conversion second and conversion first reach second





If youre marketing according to the first approach now prepare a test project according to the second approach which guides customers through the levels of the sales funnel and allows them to make a purchase when they are ready to complete the transaction including payments Because logically speaking the greater the reach without segmentation the greater the risk of attracting Im just browsing buyers which is immediately visible in the high level of ecart abandonment rateGreat potential poor communication Maciej Sznitowski Marketing in Practice No Analyzes article from the printed edition.