Why is it necessary to improve page speed for SEO measures

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Recently, we have heard more and more that page display speed is important, but what are the actual ways to improve it and how effective are they? In this article, we will introduce the checking tool, how to improve display speed on actual sites, and the results after improvement. What is website display speed? Website speed refers to the time it takes for a web page to load and display after a user clicks on it. Slow page speed can negatively impact user experience and increase visitor abandonment rates. Sites that load quickly are known to be easier for users to use and have a positive impact on search engine rankings. Therefore, improving the display speed of your website is one of the important SEO measures. Why should you improve page speed with SEO? There are two main reasons. First, page speed is directly related to user experience.



Fast loading times increase user satisfaction and reduce abandonment rates Oman Phone Number Data so you should take action. Additionally, with the proliferation of mobile devices, the impact of page speed has become even more important. Second, search engines consider page speed as an important ranking metric. Sites that take less time to load are more likely to be evaluated. In other words, since this is an important item from the perspective of both users and search engines, it is necessary to take measures as soon as possible. Display speed in webmaster guidelines The Webmaster Guidelines include the following regarding display speed: "Optimize page load times. Faster sites increase user satisfaction and improve the overall quality of the web (especially if you have a slow internet connection).




Source: Google Search Central “Webmaster Guidelines” In other words, it is an item that is considered extremely important by Google. Approximately 30% of users will leave sites that take more than 3 seconds to load According to a study conducted by Google, sites that require loading times of 1 to 3 seconds have a 32% abandonment rate. Additionally, data shows that 90% of users will leave after 1 to 5 seconds. There is a risk of losing customers due to display speed, so it is essential to find ways to improve display speed. Benefits of improving display speed First of all, the benefits that can be obtained by improving the display speed are as follows. Your ranking on Google will improve and your search ranking will improve. Pages display quickly, reducing stress on users and increasing customer satisfaction (CS). CV (actions such as conversion/inquiries and membership registration) will increase and sales will increase.