This is the biggest feature of the

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Previously, a post-s blogger on Xiaohongshu posted that her husband, a brokerage trader, earns more than , yuan a month, which caused a crusade across the Internet, and the blogger's husband was fired by the company. Compared with showing off wealth like Hermès, Rolls-Royce, etc., a monthly income of , does not seem to be an astronomical figure; but for most working-class people whose monthly salary is over , to , at most is indeed enough to arouse envy, jealousy, and hatred.


This is the biggest feature of the Xiaohongshu style of showing off your wealth: you are not showing Indonesia Telegram Number Data off most of the rich people you don’t often come into contact with in your daily life, but your neighbors who have better food and clothing than you and you can meet every day. This is also the reason why luxury cars, mansions and designer bags appear in Xiaohongshu in a low-key manner, but Xiaohongshu still gives people a sense of showing off their wealth.







Xiaohongshu’s way of showing off wealth was much better than Douyin’s from the beginning. However, Xiaohongshu’s display of wealth is more about satisfying vanity, and its monetization methods and effects are slightly behind Douyin. Xiaohongshu has been trying to develop its own e-commerce business and has opened live streaming channels and personal window stores.