Xiaohongshus top demand words in the automobile industry in April are car aromatherapy driving recorders and car interior accessories Generation Z customers prefer beauty and cleaning car appliances audiovisual tickets and pet supplies Differentiation of social scenes For the new energy generation Z customer group they pursue emotional resonance and have a stronger desire to socialize I hope to be able to socialize with likeminded people settle in areas of interest and be recognized for selfrealization The definition of the new energy customer group is young people love
extremes modifications and crossovers Focusing on BM Leads themes such as social experts interest circles car owner gatherings and peripheral cocreation the following social scenes can be created Car scene modification motorcycle Sports scenes outdoor sports diving rock climbing camping hiking crosscountry selfdriving mountain climbing adventure aerial photography etc extreme sports surfing skiing bungee jumping skydiving cycling etc street sports roller skating skateboarding street riding etc ball parkour new sports frisbee surfing land rush Pet scenes cat pen dog pen pet climbing
pen pet insurance pet products pet economy Travel scenarios selfdriving camping life strategy Health scene fitness health products From the above four different analysis scenarios we can analyze that new energy car owners have social needs and their attitudes towards life are also different You can simply design a prototype columnist vivi everyone is a product manager columnist Studied at the University of York in the for years His main fields are travel products and social scenes He is good at prototypes and user experience This article was originally published by vivi on.
發表於 2024-3-13 15:03:10
