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Copyrighted terms Use of superlatives (that are not supported on your landing page) Use of more than one exclamation point Substitution of shorthand or slang terms for full words Inclusion of phone number included within ad copy Incorrect spelling or grammar Incoherent messages Use of symbols or punctuation marks beyond their intended purposes Excessive or unnecessary repetition Excessive use of spacing (or elimination of spacing) Low-quality, distracting, or irrelevant images and videos Put these PPC ad templates to work Wnat more ad copy advice? Check out The 24 Best Ad Copy Examples Ever (& How to Copy Them).

Want more templates? You may also be interested in these 62 Free Marketing Templates You IT Numbers Didn’t Know You Needed. You’re welcome. Erin Sagin MEET THE AUTHOR Erin Sagin Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing.  See other posts by Erin SaginAs if Google hasn’t been shady enough with the mysterious components that make up Quality Score, they’ve just revealed an update, effective immediately, to the way Quality Score is reported. Check it out for yourself… Google' announcement about an update in quality score reporting on Google+ To sum it up, Google will by default show you a Quality Score of 6 for new keywords.









Note, however, that they say nothing has changed in the way they calculate Quality Score on the back end; this change only affects reporting and what you see in your account. Why Do We Care? Let’s take a step back to discuss the mysteriousness of Quality Score. Larry Kim has been blabbering on and on about Quality Score since the beginning of time (or since the birth of QS at least). He is the biggest proponent of the idea that Quality Score is the most important metric in your AdWords account, and well, he has a point.