Making people feel comfortable

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Marriot’s relationship marketing strategy also includes relevant content that provides information on various travel destinations and other relevant topics without appearing pushy or salesy. You may also be interested in these articles: Transparent Digital Marketing: how to master the cookieless era to create valuable relationships Human to human marketing: how to create a long-lasting relationship with your client 12 Marketing Challenges and How To Overcome Them 6. Apple The world’s biggest tech company is also a giant when it comes to relationship marketing.

Apple products are well-known for bringing functionalities that facilitate users’ lives, which Chinese Overseas British Number Data  demonstrates Apple’s concern with their consumers’ needs and creates a good feeling around their products. Apple Stores are built to welcome their customers (or customers-to-be) to explore, they invite visitors to test iPhones, iPads, MacBooks, and more, and they even offer live skill classes on them. is definitely an effective way of building relationships. Apple’s campaigns also focus on showing its empathetic approach to people.

It feels like they are saying, ‘Hey, you’re not alone, we can hear you and make your life easier’. Isn’t that a crucial part of relationship building? The Final Cut Pro and Logic Pro apps release video illustrates that well. Final Cut Pro  Logic Pro now on iPad | Apple 7. Airbnb The marketplace for homestays revolutionized the hospitality and travel industry. Airbnb is concerned about building relationships with guests and hosts, and they excel in their customer service.