Recevent: opinions and facts about OOH advertising

emmahana0000000

One of the companies operating on the OOH (Out-of-Home) market is Recevent. The opinions of brand experts indicate that despite the era of digitalization, the outdoor advertising market is developing and new media are appearing in public space. Companies use it to promote products and services or support employer branding campaigns. Additionally, the statistics speak for themselves - the value of this sector reached USD 31 billion in 2021, and forecasts indicate that by 2024 it will increase to as much as USD 42.8 billion. Data from the latest analyzes show that the OOH industry closed 2022 with a profit of $40.2 billion.

Recevent – ​​opinions on the effectiveness of outdoor advertising Recevent – ​​opinions on OOH media planning Advertising on European markets with Recevent: opinions and facts Recevent recommends the best solutions What are the key facts about the market according to Recevent? Experts' opinions agree - the increase in popularity applies not only to Australia Phone Number List traditional OOH, but also to a dynamically developing form of advertising - Digital OOH. The use of modern technologies, interactive screens and targeting allows for even greater effectiveness in reaching the target audience. These numbers and market trends clearly show that OOH is an extremely important element of the media mix for many brands.

Recevent – ​​opinions on the effectiveness of outdoor advertising Outdoor advertising consists of a number of activities that are intended to promote the brand. What to pay attention to, says Recevent. Experts' opinions are unanimous: periodic campaigns should be carried out, communication tailored to the target group should be carried out, and media planning should be created. Importantly, OOH advertising is an extremely effective marketing tool that allows you to reach a wide group of recipients. Advertising boards located in strategic locations attract the attention of passers-by, drivers and travelers, creating a lasting impression and increasing brand awareness.